USG, THE WEIGHT HAS BEEN LIFTED.
The construction industry is known for its inertia. So to get workers to consider changing from the products they’ve been using for years to the industry’s first lightweight portfolio was a challenge. But, instead of comparing the weight of a single drywall board, what if we could think bigger? What if we show the total amount of weight a worker lifts on the job site when they don’t use the UltraLight Portfolio? Then, we can tell a bigger story that speaks to productivity, fatigue and overall worker health? The answer: The Weight Has Been Lifted.
ROLE: Writer of print, web banner, microsite, in-store display and internal collateral assignments.
PRINT 1
COPY: Body Copy: Relieve the drag with SHEETROCK Brand UltraLight Panels FIRECODE 30. Up to 30% lighter and easier to lift, carry and install than standard 5/8” drywall panels. Optimized to be a more efficient, sustainable choice for non-rated and 30-minute partitions. Another first from USG, The Leader in Lightweight Innovation.
PRINT 2
Body Copy: Make sure you’re not moving slower than you should be. SHEETROCK® Brand UltraLight Panels FIRECODE® X are the industry’s first lightweight type X panels. Up to 15% lighter than standard type X panels, they not only offer comparable strength and impact resistance, but are also easier to lift, carry and install. Another first from USG, The Leader in Lightweight Innovation™.
PRINT 3
Body Copy: Up to 30% lighter, and stronger pound-for-pound than standard drywall, SHEETROCK® Brand Ultralight Panels take the weight out of the job, without taking the muscle out of the wall. USG is the only manufacturer to offer a complete lightweight portfolio. It’s the preferred choice for contractors and makes standard drywall seem, well, prehistoric. Another first from USG, the leader in lightweight innovation™. TheWeightHasBeenLifted.com
PRINT 4
Body Copy: This revolutionary new formulation is up to 40% lighter than conventional weight joint compounds and provides easier flow and less effort during application. For a difference you’ll de finitely feel at the end of the day. Another first from USG, The Leader in Lightweight Innovation™.
