USG, THE WEIGHT HAS BEEN LIFTED.
The construction industry is known for its inertia. So to get workers to consider changing from the products they’ve been using for years to the industry’s first lightweight portfolio was a challenge. But, instead of comparing the weight of a single drywall board, what if we could think bigger? What if we show the total amount of weight a worker lifts on the job site when they don’t use the UltraLight Portfolio? Then, we can tell a bigger story that speaks to productivity, fatigue and overall worker health? The answer: The Weight Has Been Lifted.
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