USG, FEEL SECURE.
USG saw an opportunity to unify its global brand. The result? It’s Your World. Build It., a complete global rebranding that’s empowering, emotional and proved to be unbelievably effective. First introduced internally to build support inside the company, this campaign was eventually unveiled through every industry touchpoint, culminating in an Olympic sponsorship during The 2014 Winter Olympics in Sochi, Russia.
ROLE: Writer of the “It’s Your World. Build It” tagline, as well as many other pieces in the rebranding. From print, banners, emails, internal messaging to the entire USG Brand Guidelines.