CLEAR THE AIR WITH NESTE MY RENEWABLE DIESEL
From expensive conversion to inferior performance, most fleet managers would like to use an eco-friendly fuel, but not at the expense of their bottom line. With Neste MY Renewable Diesel, conversion is easy and the performance is comparable to petroleum fuel. This idea, Clear the Air, communicates to fleet managers that switching to an eco-friendly fuel is now as easy as ever. The tagline is also a play off the idiom, ‘clear the air,’ which implies clearing up the long-held belief that all environmentally-friendly fuels are bad for business.
ROLE: Head writer and creator of concept.
VIDE0 1: SUSTAINABILITY
VIDEO 2: INTEGRITY
VIDEO 3: MANTRA/BRAND VIDEO
DIRECT MAIL WITH EMBEDDED VIDEOS
California fleet managers were sent a unique piece that, once opened, allowed them to watch two insightful videos about Neste MY Renewable Diesel. Also included in this mailer was a pre-postage envelope addressed to the vendor, so instead of throwing it in the garbage, fleet managers could instead send it back to the vendor to be reused and recycled.