CLEAR THE AIR WITH NESTE MY RENEWABLE DIESEL

In the past, fleet managers have steered clear of eco-friendly fuel. Why? Well, conversion is just too cumbersome and expensive, fueling stations can be difficult to find and the fuel’s performance is inferior to traditional diesel. With Neste MY Renewable Diesel, conversion is easy, the performance is comparable and since it can be mixed with traditional diesel, your fleet will never be left high and dry on the road. This idea, Clear the Air, communicates to fleet managers that switching to an eco-friendly fuel is now as easy as ever. The tagline is also a play off the idiom, ‘clear the air,’ which implies clearing up the long-held belief that all environmentally-friendly fuels are bad for business.

ROLE: Head writer and creator of concept. 

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RADIO

VIDE0 1: SUSTAINABILITY

VIDEO 2: INTEGRITY

VIDEO 3: MANTRA/BRAND VIDEO

WEB BANNER

IN-TEXT BANNER

DIRECT MAIL WITH EMBEDDED VIDEOS

California fleet managers were sent a unique piece that, once opened, allowed them to watch two insightful videos about Neste MY Renewable Diesel. Also included in this mailer was a pre-postage envelope addressed to the vendor, so instead of throwing it in the garbage, fleet managers could send the mailer back to the vendor to be reused and recycled.