GRANT THORNTON, WELCOME TO STATUS GO.
Status quo is a dangerous thing. It leads to atrophy in the living. Rust in machines. And for companies, it’s the number one killer of progress. So why do we continue to place trust in the hands of the status quo? Why do we prefer the same old advice? Turn to the same tried and true, but now tired solutions? At Grant Thornton, we believe
status quo has the business world spinning its wheels. So we do whatever it takes to move our clients forward. Because, at Grant Thornton, we are more eager, more agile, more collaborative, and therefore more poised to deliver you the best results possible. It’s not status quo. It’s Status Go. And it’s a an innovative new approach.
ROLE: Though not a writer on the Grant Thornton account, I was asked to contribute ideas on three different assignments over the course of about six months. The result? Three ideas sold. An eye-catching Forbes magazine bellyband, the name of Grant Thornton’s new, exclusive peer networking group and a national commercial featuring Rickie Fowler.
NationAL Commercial featuring Golfer, Rickie Fowler
INSIGHT EXCHANGE IS A HELPFUL PLATFORM FOR ENGAGING WITH PEER NETWORKS AND SHARING BEST PRACTICES BY INDUSTRY GROUPS.
(Naming idea chosen for this platform)
(Writer and creator of concept.)