CARS.COM, BEFORE IT'S TOO LATE.
From TV commercials, to newspaper ads, to highway billboards, for a car dealer, getting their message in front of a prospective car shopper requires a lot of luck. But at Cars.com, car shoppers are literally the only visitors. So unlike the antiquated alternatives, if your message is on Cars.com, there's 100% chance it's in front of car shoppers. Conversely, if your message is not on Cars.com, then there's great chance your competition’s is.
ROLE: Writer of print, web banner, website and sell sheet assignments.
SELL SHEET - BASEDRIVE
(What is BaseDrive? Most car dealerships have service departments, but most car owners don’t consider them for routine maintenance. With BaseDrive, when customers search for a mechanic on Cars.com, dealership service departments are included within the search results.)
SELL SHEET - BASEDRIVE (BACK)
SELL SHEET - PREMIER NEW
(What is Premier New? When new-car shoppers are shopping online, car dealerships want their message to stay in front of them. With Premier New, dealers can now stay engaged with shoppers throughout their entire shopping journey.)