CARS.COM, BEFORE IT'S TOO LATE.

For a car dealer, relying on traditional media in front of car shoppers can be a dead end. With Cars.com, most of their online traffic are car shoppers. So as a dealer, you should be on Cars.com. Because after all, car shoppers are currently making buying decisions — while your dealership isn’t even part of the conversation.

ROLE: Writer of print, web banner, website and two pagers.

PRINT 1

PRINT 2

PRINT 3

WEB BANNER

SELL SHEET - BASEDRIVE

(What is BaseDrive? Most car dealerships have service departments, but most car owners don’t consider them for routine maintenance. With BaseDrive, when customers search for a mechanic on Cars.com, dealership service departments are included within the search results.)

SELL SHEET - BASEDRIVE (BACK)

SELL SHEET - PREMIER NEW

(What is Premier New? When new-car shoppers are shopping online, car dealerships want their message to stay in front of them. With Premier New, dealers can now stay engaged with shoppers throughout their entire shopping journey.)

SELL SHEET - PREMIER NEW (BACK)